Magical range of TVs launched in India by itel ahead of festive season. Building on its spectacular and profitable story in India, itel, the main Smartphone brand, launched its magical tv collection on Monday ahead of the festive season, focusing on aspirers and millennials from tier-3 consumers who are eyeing for improve their life-style.
The itel brand launched its six new televisions under three series –A, C & I.
Available across different screen sizes of 32-inch to 55-inch at an affordable price ranging from Rs 8,999 to Rs 34,499 respectively, the portfolio is aligned with the company’s ‘Make in India’ initiative.
It has been instrumental in bridging the digital divide community by democratizing technology for plenty with its technologically advanced mobile phones and smart devices and now smart TVs which are accessible and affordable for all.
It’s entry into the Television segment showcases its growth trajectory by elevating from ‘magic in each hand’ to ‘magic in each home’. itel’s progression has been by expanding from its already established mobile brand and recently launched smart devices to the TV segment.
Brand philosophy of itel is ‘Magic in Every Home’ itel attempts to resonate that the product will fit in each house with factors similar to affordability, high quality, and being technologically superior. This will give a seamless entertainment experience to every household who buys it.
“The portfolio is targeted at first-time buyers and also those who want to upgrade from CRT TVs to keep pace with their digital lifestyle advancement without compromising on quality and overall experience, hence bringing magical experience in every home of India,” Arijeet Talapatra, CEO, Transsion India, mentioned in a statement.
“We are confident that the range of itel television will redefine the viewing experience and entertainment needs of India and beyond.”
It also stated that its I-series smart TVs have been designed in such a way to take home entertainment experience to a next level.
The itel I-series 4k ultra HD TV is out there in two variants i.e. I5514IE and I4310IE priced at Rs 34,499 and Rs 24,499, respectively.
One can buy two more variants of 43-inch Full HD I4314IE and 32-inch Full HD I32101IE priced at Rs 21,999 and Rs 11,999, respectively.
The itel’s model I5514IE HD smart TV is 4K ultra HD comes with A+ Grade Panel, super-bright display, a response time of 8ms and a contrast ratio of 4000:1.
The frameless design gives it a bezel-less and sleek look making it a premium feeling for the customers at Rs 34,499.
itel 15514IE comes with Dolby audio with output of 20W and is equipped with electroacoustic sound technology to create the surround sound, with multiple audio modes that give users a theatre-like experience.
It comes with a specialised Sports PQ Mode which provides more realistic pictures, smooth motion experience, and on-the-spot sound designed to make your sports activities entertainment experience more thrilling.
The TV is powered by a 64 Bit 1.0 Gigahertz Quad Core A53 processor together with 1.5GB of RAM and 8GB of storage.
It comes with Smart OS 9.0, which has intelligently designed consumer interface (UI) to make sure ease of use.
Another characteristic of this itel good TV is itel Cast that helps customers to simply connect their cellphone, laptop computer and benefit from the greater display expertise whereas having the ability to management the TV from their linked systems.
itel stated its C sequence is designed with a singular goal of making web TV expertise reasonably priced and accessible to everybody.
Priced at Rs 9,499, itel C3210IE HD tv comes with a steel construct packed in an ergonomic slender bezel and 35mm slim design with final image high quality in totally different show modes.
In the A sequence, itel A3210IE Soundbar LED TV is priced at Rs 8,999. It comes HD-ready with an ultra-bright show, 7ms response time and A grade unique panel for superior TV viewing expertise. It is designed for next-level sound expertise and comes with 16W audio output with built-in multi-scenario sound results.